Your dental blog is a must-read magazine in the making
The world's top magazine editors understand something really important about how to give people information they need in a structure that's compelling. They know how to craft messages that are new and fresh and exciting and they know how to package information in a way that makes readers immerse themselves in the experience.
In the world of content marketing, it no longer works to simply throw something up on your blog and send it out through your magazine channels. If you have a blog for your dental practice -- and you should! -- you should consider planning out your blog posts and conceiving your entire dental blog like a magazine your readers can't put down.
How magazine editors think
It's a lesson most general dental practices would do well to heed. If you are marketing to everyone, you are reaching no one. So how does one go about determining who you are trying to reach?
The Demographic profile
- Aged 35-45
- Married, with children
- Dealing with age-related weight gain, diabetes, lack of energy or hormonal imbalance
- Household income $70,000+
The Pscyhographic profile
- Concerned with health and wellness
- Wants a healthy lifestyle, but faces time pressures
- Loves Pinterest, creating a great home
- Tends to favor quality over economy
- Finds fulfillment in her career and family
- Values time with a small group of friends
How to translate pscyhographic information
Would you like to learn how to conceive your dental practice blog like a magazine editor? We've got a short book out on the subject, The Social Dentist's Guide to Blogging.
I have been unhappy with my dental blog for two years, and now I finally know what to do about it! I love that this is written in a clear, concise way that makes putting the tips into action doable. I find the action plan items particularly useful and they will increase my success with our blog going forward. I am now ready to take over my practice's blog from the canned content that I was getting from my service. Thank you Emily and Adam!